EMPATHY..........the key attribute of professional advisors.

In the delivery of unconditional service to others in the most sensitive personal areas of their lives the capacity for genuine....empathetic understanding is without equal.

Here is a definition:

Empathy (from the Greek εμπάθεια, "to suffer with"): is commonly defined as one's ability to recognize, perceive and directly... experientially feel the emotion of another.

As the states of mind, beliefs, and desires of others are intertwined with their emotions, one with empathy for another may often be able to more effectively divine another's modes of thought and mood.

Empathy is often characterized as the ability to "put oneself into another's shoes", or experiencing the outlook or emotions of another being within oneself, a sort of emotional resonance.

This is a "sine qua non" in the delivery of life related financial instruments.

Dan Zwicker.