It is a professional act of client engagement through values based leadership - one on one.
Individuals insure their lives for one of two reasons.....they love someone or are financially responsible to someone.
The decision to insure is an act of exceptional character based upon a strong sense of responsibility.
In the case of creditor loans it is an obligation if it is a condition of the loan.Those who guide individuals through the process of insuring their lives are consummate leaders...one on one.
The act of persuading an individual to insure his or her life is an act of empathetic leadership.............not salesmanship.
It is a professional act of client engagement through values based leadership one on one.
As long as the industry continues to market insured products as though they are commodities we will continue to have a disconnect between the public's distorted perception of the industry as a traditional high pressure sales effort....rather than what it is ...an act of love and/or responsibility between the insured and the beneficiary or beneficiaries of the insured's coverage.