How do you meet the ongoing longterm advisory needs of a professional practice life insurance clientele once the principal decides or needs to retire?
How do you meet these needs when there have been few new entrants recruited to the life insurance industry since 1996?
How do you compete to attract the available professionals when there are 14,000,000 boomers, their children and parents who are going through the largest financial transfer of wealth in history?
It takes more than a decision to look after these pivotal issues when the time comes. Succession does not take place without highly trained, professionally competent advisors who are available and easily identifiable in sufficient numbers to satisfy the demanding needs of these sectors. They must be willing to enter a succession agreement with the principal of a life insurance practice and above all be welcome as a successor to the longterm clients of the principal.
Products are replaceable. Longterm trust professional relationships are not. They are earned over time and not easily transferable.They will be attracted to a practice which has a viable, compatible client base and a solution to the need to generate new business in an industry where the need is 100% and the demand is zero.The creation of new business requires an engaging integrative solution that includes product, distribution and fully trained, competent intellectual advisor capital. The use of real time /media based interactive IT communication is the final piece in the solution.
We are doing just that.
12/31/2008
BEYOND TRANSACTIONAL SALES: TRANSFORMATIONAL LEADERSHIP
The growth of the life insurance industry in Canada is treading water. Its failure to adapt to the realities of our contemporary growing consumer need for professional financial advice has all but stunted its rightful growth. Nothing less than highly engaging transformational leadership is essential in meeting the extraordinary demands of the boomer (14,000,000 in Canada and 76,000,000 in the US), broad middle income as well as the other traditional sectors. The industry must retool or perish. We believe unequivocally in the unique role insured financial instruments play in the assurance of personal financial dignity in each of our lives. We are in the experiential marketing business not the financial products selling business.
Our ability to bring a realtime answer to the financial question we each have, namely,
"Will I be O.K.?"
will determine our future sustainable competitive advantage. We are bringing our industry leadership to help create a solution to this fundamental economic need.How, then, and where will this enormous advisor group be put into place?
The need is now and we have lost 12 years of preparation time.
Our ability to bring a realtime answer to the financial question we each have, namely,
"Will I be O.K.?"
will determine our future sustainable competitive advantage. We are bringing our industry leadership to help create a solution to this fundamental economic need.How, then, and where will this enormous advisor group be put into place?
The need is now and we have lost 12 years of preparation time.
BEYOND TRANSACTIONAL SALES: ENGAGEMENT LEADERSHIP
How do you sell a product for which the need is 100% since we all die and the demand is zero.
You do not sell it.
It requires an act of one on one leadership.
Life insurance is not a transactional commodity. It is a personal values based decision which is achieved only after a successful act of professional engagement. The process of engagement has no purpose other than to offer an opportunity to elicit our best effort in satisfying our most personal and confidential human needs, instincts, beliefs and values. The commodity driven financial services industry needs to equip itself with the contemporary real time solutions necessary to deal with the highly personal engagement needs each of us has with regard to this specific subject. Genuine leadership does not sell. It engages. For over 150 years the distribution of life insured financial instruments has failed to insure the majority of those who need it most. Trust is the linchpin. Trust in the leader. The conventional sales model has had a conventional model market penetration result. Over 50% of the Canadian marketplace has inadequate life insured protection. 77% of Canadians do not have a personal life insurance advisor that they consider their own. The industry distribution model has never solved the sales model attrition problem except for 1 to 2 companies. The model institutionalized mediocrity.Our primary focus is to change the dynamics of the process to suit the needs of our contemporary marketplace...well informed...sophisticated in their need for professional advice and wired to receive it in real time. We need to do much better.
We are doing just that.
You do not sell it.
It requires an act of one on one leadership.
Life insurance is not a transactional commodity. It is a personal values based decision which is achieved only after a successful act of professional engagement. The process of engagement has no purpose other than to offer an opportunity to elicit our best effort in satisfying our most personal and confidential human needs, instincts, beliefs and values. The commodity driven financial services industry needs to equip itself with the contemporary real time solutions necessary to deal with the highly personal engagement needs each of us has with regard to this specific subject. Genuine leadership does not sell. It engages. For over 150 years the distribution of life insured financial instruments has failed to insure the majority of those who need it most. Trust is the linchpin. Trust in the leader. The conventional sales model has had a conventional model market penetration result. Over 50% of the Canadian marketplace has inadequate life insured protection. 77% of Canadians do not have a personal life insurance advisor that they consider their own. The industry distribution model has never solved the sales model attrition problem except for 1 to 2 companies. The model institutionalized mediocrity.Our primary focus is to change the dynamics of the process to suit the needs of our contemporary marketplace...well informed...sophisticated in their need for professional advice and wired to receive it in real time. We need to do much better.
We are doing just that.
BEYOND NUMBERS: LIFESTYLE PRESERVATION
A simple point and click personal values based process based upon your lifestyle and demographic answers will clarify what immediately available solution choices you should undertake to ensure an answer to the original question "Will I be O.K.?"You will understand:How your personal attitude toward risk exposure affects your financial solution.How your cash flow impacts on your goal numbers and on product solutions.How your lifestyle uniquely quantifies a product solution that is specifically designed for you.How the time horizon you have for the achievement of your goals impacts upon both the asset mix and product solutions required to cover capital accumulation, capital risk preservation and guaranteed lifetime income. The solution outcome includes: The duration of solutions - Allocation of funds required for both both risk and accumulation -The impact of family and business circumstances -Both generic and specific product alernative recommendations. The short simple process has one objective: To allow you to act at your convenience with confidence.
BEYOND NUMBERS: RIGOROUS SIMPLICITY
In a world of uncertainty every consumer has a right to have access to financial information that is open and direct and is rigorously simple to acquire and understand. It must provide a clear answer to our underlying financial concern - "Will I be O.K.?"The information should provide a rigorously designed personal lifestyle based solution which describes the way in which our expressed needs define the financial planning solution. It must provide a clear understanding of the relevance of the solution to our unique circumstances.We offer a comprehensive rigorously designed and compliant financial overview that clarifies the personal basis of the solution and presents alternatives that elaborate on the optimal strategy required by you to accomplish your lifetime financial capital and income preservation goals.The complexity is kept where it belongs - on the inside of the rigorously designed unique software logic. The simplicity is yours where it belongs to assist you in making your financial choices clear.Our simple point and click approach will educate, inform and coach you to a solution within minutes - without fail.Financial literacy should be a universal right but has existed as a mystery understood by the privileged few. We have chosen to change the consumer access to information paradigm to suit our contemporary enlightened needs and expressed desire for a simplified lifestyle based financial process.
BEYOND RISK
"Will I be O.K.?"
A direct answer to this universal financial question posed by Wachovia Securities in the US will supply the information necessary to determine whether our financial position today places us beyond the financial risk of depleting our capital or our income prematurely - no matter what the cause - global market volatility - an unexpected loss of our personal health or the loss of our life.Traditionally we deal with the accumulation of personal capital in one of two ways - through the use of registered and non-registered assets.
"THE THIRD ASSET GROUP"
There is a "third asset group" that provides the foundation 'floor' below which our years of effort in accumulating capital cannot be depleted. This term reflects the fact that capital and lifetime income in this third asset group are contractually guaranteed at predetermined levels no matter which of the above unexpected events occur. These are a life insured asset group. They guarantee the maintenance of the capital asset value of our lifetime of personal effort in accumulating both the capital and the income that our capital is capable of producing - no matter what happens in either our global financial environment or to our personal health or our life."Although assets are our currency, our only resource is time."The third asset group guarantees the financial value of our time - past, present or future.In a digitally 'wired' real time IT global world we are fully engaged in and committed to providing real time communication and access to applied solutions through our collaborative Professional Practice.A genuine answer to the simple question at the beginning of this page has been the nucleus of our focus and commitment to professional practice for 30 years.The 'market' is driven by three instincts - greed - fear - preservation. Our passion focusses on the lifetime preservation of capital and income.
A direct answer to this universal financial question posed by Wachovia Securities in the US will supply the information necessary to determine whether our financial position today places us beyond the financial risk of depleting our capital or our income prematurely - no matter what the cause - global market volatility - an unexpected loss of our personal health or the loss of our life.Traditionally we deal with the accumulation of personal capital in one of two ways - through the use of registered and non-registered assets.
"THE THIRD ASSET GROUP"
There is a "third asset group" that provides the foundation 'floor' below which our years of effort in accumulating capital cannot be depleted. This term reflects the fact that capital and lifetime income in this third asset group are contractually guaranteed at predetermined levels no matter which of the above unexpected events occur. These are a life insured asset group. They guarantee the maintenance of the capital asset value of our lifetime of personal effort in accumulating both the capital and the income that our capital is capable of producing - no matter what happens in either our global financial environment or to our personal health or our life."Although assets are our currency, our only resource is time."The third asset group guarantees the financial value of our time - past, present or future.In a digitally 'wired' real time IT global world we are fully engaged in and committed to providing real time communication and access to applied solutions through our collaborative Professional Practice.A genuine answer to the simple question at the beginning of this page has been the nucleus of our focus and commitment to professional practice for 30 years.The 'market' is driven by three instincts - greed - fear - preservation. Our passion focusses on the lifetime preservation of capital and income.
We are specialists in Advanced Life Insurance Applications and Estate Planning Solutions.
CFP PROFESSIONAL PRACTICE STANDARDS
The Financial Standards Planning Council (FPSC) has officially announced changes to its Certified Financial Planner certification program, which will come into effect July 1, 2010. The changes to the CFP certification Program ensure future candidates have access to the most meaningful educational opportunities, practical and relevant work experience and an incremental path for demonstrating competence in applying and integrating the vast array of knowledge required for professional financial planning.These program changes mark the complete alignment of the CFP certification program with the CFP professional Competency Profile. The Profile recognizes the financial planning profession as practice oriented, and clearly establishes the distinct set of technical knowledge, skills and abilities required of CFP professionals. Rigorous standards apply to: Education, Work Experience and Ethics Requirements.
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