The growth of the life insurance industry in Canada is treading water. Its failure to adapt to the realities of our contemporary growing consumer need for professional financial advice has all but stunted its rightful growth. Nothing less than highly engaging transformational leadership is essential in meeting the extraordinary demands of the boomer (14,000,000 in Canada and 76,000,000 in the US), broad middle income as well as the other traditional sectors. The industry must retool or perish. We believe unequivocally in the unique role insured financial instruments play in the assurance of personal financial dignity in each of our lives. We are in the experiential marketing business not the financial products selling business.
Our ability to bring a realtime answer to the financial question we each have, namely,
"Will I be O.K.?"
will determine our future sustainable competitive advantage. We are bringing our industry leadership to help create a solution to this fundamental economic need.How, then, and where will this enormous advisor group be put into place?
The need is now and we have lost 12 years of preparation time.
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