One of the most important frontiers for innovation in the media and
entertainment industry is in how companies engage and interact with
digital consumers, and in how they harness customer insight as an
engine for growth.
Read entire article:
http://www.accenture.com/Global/Research_and_Insights/By_Industry/Media_and_Entertainment/Growth-through-Innovation-in-Media-Entertainment.htm
Accenture
Aug. 13, 2010
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1 comment:
This is the key to growth in the financial services sector among many others.
It reflects the use of 'pull' marketing vs. traditional 'push' marketing.
Client engagement is a values based act of one-on-one- leadership.
Our client centric leaders will prevail in our rapidly changing digitally driven market environment.
Dan Zwicker.
Toronto, Canada
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