The new J.D. Power and Associates 2010 U.S. Full Service Investor Satisfaction Study has been released based upon 4,460 surveyed investors who utilize an investment advisor. For the second year in a row Edward Jones received top honors.
The top five consisted of:
Ameriprise, Fidelity, UBS, Wells Fargo and Morgan Stanley rounded out the top ten for overall satisfaction. However, based upon “investment performance” the top three were LPL, Ameriprise and Schwab.
Overall investor satisfaction with full service investment firms improved noticeably this year, as compared to 2009, according to the J.D. Power and Associates 2010 U.S. Full Service Investor Satisfaction Study released today. This looks promising, but the study also showed that as a whole there is also a growing number of investors who believe their investment firm is more driven by profits than by customers. “As a result, delivering the right experience via the advisor is paramount to ensuring high levels of customer satisfaction,” explained David Lo, director of investment services at J.D. Power.
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RJ & Makay
July 19, 2010