THE OBJECTIVE IS CLIENT GRATITUDE

The purpose of all professional services marketing is client gratitude.

Of the two forms of compensation we receive - financial and gratitude, we disperse the first and we retain the second - indefinititly.

This is the case for client centric service based on a view that as a professional financial practitioner our obligation to a client is unequivocally that of a fiduciary.

Dan Zwicker
August 29, 2010