5/24/2011

INTEGRATIVE THINKING - EITHER OR?.......NEITHER



From Wikipedia, the free encyclopedia

Integrative thinking is a discipline and methodology for solving complex or wicked problems. The theory was originated by Roger Martin, Dean of the Rotman School of Management, at The University of Toronto and collaboratively developed with his colleague Mihnea C. Moldoveanu, Director of the Desautels Centre for Integrative Thinking.


Definition


The Rotman School of Management defines integrative thinking as:

"...the ability to constructively face the tensions of opposing models, and instead of choosing one at the expense of the other, generating a creative resolution of the tension in the form of a new model that contains elements of the individual models, but is superior to each."


The website continues:


"Integrative thinkers build models rather than choose between them. Their models include consideration of numerous variables — customers, employees, competitors, capabilities, cost structures, industry evolution, and regulatory environment — not just a subset of the above. Their models capture the complicated, multi-faceted and multidirectional causal relationships between the key variables in any problem. Integrative thinkers consider the problem as a whole, rather than breaking it down and farming out the parts. Finally, they creatively resolve tensions without making costly trade-offs, turning challenges into opportunities."

















1 comment:

BEYOND RISK said...

Any discipline based upon complex knowledge and information which seeks to achieve a unique competitive client centric marketing advantage in its field embraces the application of integrative thinking in its operating platform.

Dan Zwicker
Toronto, Canada