TIME: AN ICONIC VIEW

This site is dedicated to the life, unparalled achievements and memory of Mr. Ben Feldman. Ben lived his adult life in East Liverpool, Ohio.

His depth of understanding of the complexities of life insured financial instruments began over 65 years ago. Ben was the pre-eminent icon among advisors in the North American Life insurance industry. His understanding of the function, value and place that life insured financial instruments play in each of our financial lives was unequalled. His vision, his industry leadership, his articulation, his unmatched productivity in this field are equalled only by his unassuming behavior. He was a genuinely gentle man. He had the strength of character to share his unique value and client needs based understanding with generations of professionals in the financial services industry.....for which we are grateful.

Ben produced more business as an individual advisor than that of entire companies. Ben Feldman (1912–1993) was an American businessman and one of the most prolific financial services practitioners in world history. He sold $1,800,000,000 of life insurance with New York Life Insurance from 1942 until his death in 1993.

His view of the assurance of the financial value of our lifetime of monetary effort follows:

"We guarantee the financial value of the time that we each expect to have in order to complete our financial plans for ourselves, our families and for our communities.If you cannot complete your plans as a result of a seismic economic collapse, a personal loss of health or of the premature loss of life the financial capital and income value of this lost time will be guaranteed and delivered to those whose lives depend upon our efforts."

He believed it was essential to put a financial "floor" below our capital as a base below which our assets cannot be depleted for reasons beyond our personal control. He dedicated his professional life to delivering upon this deeply held view. It was his passion.We refer to insured financial contracts as "The Third Asset Group".No other financial instrument offers such lifetime preservation guarantees of capital and income.There are two essentials necessary for our survival. Good personal health.....and good financial health. We believe that the assurance of good financial health ranks second only to our good personal health. We are dedicated to this view.

The life insurance contract is among the most complex financial instruments that exist. It is based upon the arcane mathematics of actuarial science and the equally complex discipline of medical science.His genius was in his ability to simplify it. Through his unique insight he conceived, created, developed and used simple analogies which he shared unselfishly with advisors and consumers.....resulting in an unparalleled gift of understanding.

Dan Zwicker
Toronto, Canada.