........is the 'sine qua non' of effective marketing.
It builds and secures lifetime client loyalty.
It is the manifestation of the laser like satisfaction of a recipient's core need for 'value added'...........never forgotten.
My first mentor in business who was a renowned success in the structural steel and real estate industries..........having purchased half of the prime real estate in Ottawa said,
"Dan, when I charge a client a dollar I make sure he receives $1.10 in value."
He told me this 40 years ago. To this day I am grateful to him for sharing his own lifetime of experience and success with me freely and generously.
Above all that I valued was his trust.
MY PASSION - BEYOND RISK - DIGNITY - THROUGH EXECUTION "WILL YOU BE O.K.?"
- BEYOND RISK
- Beyond Risk is about people and their views on money....borne of over 30 years of front line experience and engagement in the arena of exponential corporate growth through financial practice building under 'fire' in a lifetime passion......the assuring of the financial value of our time.....to allow for the completion of our personal and business financial objectives. It is about character, integrity, people and their often complex and conflicting attitudes towards money.....its accumulation.....its preservation and its utility. It is about the leadership of high performance professionals who are committed to managing the capital risk and the lifetime financial well being of their families, business associates and clients. It is about coaching 'Olympian' class high performance empowerment. Above all it is about ethical choice in every facet of decision making and execution. It is remarkable that of all the basic life skill related subjects that we include in our children's early curriculum financial literacy is not one of them.......given that we live in a money economy. It is said that we each have a "Money Personality". Nothing could be more accurate and more life defining.
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