4/21/2007

"SOCIAL EPIDEMICS" THROUGH THE TRANSLATION OF IDEAS INTO ACTION.

"Human beings are profoundly social beings influenced by and influencing other human beings, no matter how much technology we introduce into our lives."

"Contrary to the prevailing wisdom of mass trends and focus-group marketing a few individuals or a single hapazard event can set off a social epidemic that profoundly alters the culture."

malcolm gladwell
The Tipping Point

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